How to get media coverage for your business on a budget


Wandsworth High St, SW18 2PP
Book here

Find out how to pitch to journalists and get coverage and column inches for your company in this masterclass by Jessica Huie, the founder of award-winning PR agency JHPR.

This workshop will explain how media coverage is a powerful tool that will help you to reach more customers, build your brand and grow your business. It’s not enough to tell a journalist about your business. You need to communicate what makes your business notable – you need a hook.

Find out how to identify which elements of your business or brand will appeal most to journalists and learn how to create PR campaigns and events that will get the media writing about you.

At this workshop we will explore:

  • Which elements of your business or brand will appeal most to journalists
  • What your personal business/brand hook is
  • How to implement newsworthy partnerships or create events that will get the media writing about you
  • How to create a PR campaign that will create visibility for your business/brand on and offline
  • How to use media coverage to increase sales
  • How to pitch to journalists
  • How to use media coverage to secure investment
  • How to use media coverage to get buyers to stock your products

You will leave the session with:
• A clear knowledge of how to create your press kit
• An understanding of how to create a 12-month media coverage plan for your business
• An action plan that enables you to embrace visibility and take your brand notoriety to the next level!

• An understanding of how to make your business appeal to journalists and secure the media coverage which will raise your profile.

 

Speakers

Jessica Huie MBE

Jessica is an entrepreneur and the author of PURPOSE: Find your Truth and Embrace your Calling, published by Hay House.

Twelve years ago Jessica launched Color Blind Cards, a multi-award winning multicultural greeting card company which drove an early conversation around the importance of ethnic representation in retail and became the first independent brand to secure a high-street presence for black cards.

She also enjoyed a glittering career as a journalist and publicist and in 2008 launched JHPR, working with the likes of, Samuel L Jackson, Hilary Devey and Duchess of Sussex Meghan Markle.

Labelled one of Britain’s Most Inspiring Entrepreneurs by the Evening Standard. Jessica sits on Glamour’s Power List as one of the UK’s most influential women and runs monthly workshops at the British Library for small and micro-business owners keen to raise the profile of their brand with integrity. In 2014 Jessica was honoured with an MBE for entrepreneurship and her contribution to diversity.

www.jhpr.co.uk

www.colorblindcards.com